I’ll try to make this concise, I know I have a huge tendency to ramble…
First, let me list what’s “wrong” with your video. This is what I’ve picked up from the comments and also to some extent how I feel myself. I’m not speaking for everyone, but I’m also not just speaking for myself.
- Subject line: ART BLOCK DOESN’T EXIST – This statement is too brief and as it is, invalid. Art block is a thing for a lot of people, it exists (at the very least) as a concept. Denying it exists (without the context that you are talking about your personal subjective view where it mind as well not exist because you can’t use it as a reason or an excuse) is hurtful to those who suffer because of it. You are denying their suffering. It’s important you give a context. Don’t prioritise a clickbait subject line over people’s feelings. They will resent you for it.
- Description: It was bare before. It was made better, but it still doesn’t say it was edited. A lot of people come to the video now thinking they’re seeing what people saw when they first came. It’s making the issue worse.
- Vague purpose of the video: Is it an educational video? Because it sure as hell sounds like it, even though it now says “rant style” and in the comments you say it’s “just a fun rant”. Even if it’s just a rant, the purpose of a rant is to get something off your chest. You are thus prioritising your own need to vent over your viewers’ feelings. Viewers (at least the ones who are affected by it) do not appreciate this, especially because they feel they are giving you your livelihood by watching. It’s reads as you being unappreciative of your viewers. I’m not saying you necessarily are, but that’s how it comes across. That’s why people are angry.
- Vague/bad choice of audience: You used an offensive trigger warning -meme as a joke. It may have been an attempt to make the video seem more jokey and light-hearted, but it was not well-received by the people in your audience that have to deal with actual mental issues where trigger warnings are necessary. I don’t know, maybe your heart was in the right place, but it was just not a very good execution of what you tried to do. If you want to make jokes that are offensive, especially if they are so clearly offensive as this, please make sure you have the right audience for it (maybe friends, family, smaller groups of people you know). Otherwise, again, it will seem like you don’t care.
- Delayed/poor/vague response to negative feedback: It’s riling up people even more when you are not acknowledging that you (even if unintentionally) hurt them. That’s where apologies come handy. You should err on the safe side, apologise for hurting people, let them know you didn’t mean to, explain what you meant to do. Don’t just shove it under the rug, tell people they are being too sensitive and make a (frankly pretty half-assed) disclaimer to exclude the sore subject matter from the conversation. When people are trying to tell you something, try to undestand where they’re coming from, actively let them know you hear them and the parts where you agree. They won’t know unless you say it to them. Especially if we don’t know each other well enough. Don’t assume they’ll just know how you feel. You need to say it.
- Condescending rude tone: This is one of the ones I see in the comments the most. it’s probably because it’s more of an instinctive response. I think it stems from you not being specific enough about who the video is aimed at. You should have at least added something like “if you feel like this is applicable to you, if you recognize yourself from this, then this is a wake up call for you”, something along those lines. I personally thought you sounded very different from your usual videos and I couldn’t understand why. I admit it was off-putting. Here is a 20-something girl, talking to me, a 30-something from across the world, calling me honey and giving a lecture on using excuses to not work hard enough. I know it wasn’t intended for me personally, but that’s just because I took a step back and went “this is so off, it can’t be for me”, not because you made sure I understood who it was for. Maybe you assumed everyone would immediately come to this conclusion because it’s YouTube and that’s supposedly how YouTube is. You failed to factor in the few moments of discomfort before the realisation, where I had a bit of an instinctive inner turmoil about “who the hell is this chick giving me this advice as if I don’t already know?!” before I could factor in you were not referring to me, or anyone like me. Even when I realised it, I felt uncertain about whether or not my conclusion was right. That could’ve been avoided, had you said something to begin with. It just felt so unnecessary. I’m also unsure who that tone is going to benefit anyway, save a few people who are used to it, don’t notice it or like verbal abuse. It seems more trouble than it’s worth.
That’s it for dissecting the video. I think I’ll make separate posts for what I think of art block and whatever the hell it was that happened in the comment section…